Seven new billionaires were born this week
And unfortunately we're not one of them.
Welcome back to We Scouted. In a week defined by tariffs and AI, we’re pretty spent. The kind of tired where you say, "It’s been a long week," and then remember—it’s only Tuesday. So here is some mental sorbet. Take good care of yourself this weekend. We’re headed to the movies and the mountains.
More on that below…
😎 This & That
Quick hits, notable reads, and the cultural news worth indulging.
Anthropic births seven new billionaires. Allbirds lands a seat at Stanley Tucci’s table. NYC b*tches with taste gather here. Turns out, swearing is good for you. Hoka gets a high-fashion makeover. Americans can’t take the heat. This is the SXSW of Wellness. Alexis Ohanian makes a bid for TikTok. What does Cos smell like? Crystal Light walked so this hard seltzer could run. Who doesn’t want fries with their salad? Pat McGrath gets her day in the sun. Tecovas crosses the Hudson. And turns out, being a flake is bad for your health.
👀 S.C.O.U.T
We’ve done the work for you—our top recommendations for the week.
Seeing | Mickey 17 — a sci-fi dark comedy from Bong Joon Ho (directed Parasite). Robert Pattinson plays a man who volunteers for lethal space experiments while his body is endlessly recycled.
Consuming | Crevette — 9/10. Go for the bluefin tuna & crispy potato, stay for the fennel salad.
On the way out | Clear — we’re trading Clear for TSA Digital ID. The fastest line at the airport. You’ll be through security in five minutes. Thank us later.
Unearthing | Chocolate Protein Powder — we’re upping our protein intake and searching for a protein powder with ingredients we can actually pronounce. Be Well by Kelly is the best we found, but send us your recs.
Trying | Arc’teryx Base Layers — with ski season in full swing, we’re testing out the Satoro top and bottom. Curious if they’ll best our Uniqlo HEATTECH.
What are you trying or obsessing over this week?
❤️🔥 In The Spotlight
Our analysis on fascinating brand moves and what’s happening in culture.
Victoria’s Secret bras now come with nutrition style labels.
Fashion can’t stop talking about sustainability and now it’s beginning to put its money where its mouth is. Victoria’s Secret is one of the first US retailers to launch their Digital Product Passport (DPP).
Beginning with a small collection of bras, each garment will feature a scannable QR code with information about the material composition, supply chain journey, and how it can be recycled or disposed.
By 2030, every fashion and textile product sold in the EU will require a DPP. Ironically, many brands don't have this information readily available and are now scrambling to track their product circularity.
We’re curious how this style of regulation might stretch into other industries from synthetic braiding hair to nail polish. At least for now you can feel good about your next VS purchase.
That’s it for today’s debrief. If you enjoyed, please share with a friend! x
LOVE my Sleep Crown pillows. They are breathable and block noise even over the head. Comes with cute pillowcases and travel options also. And the owner has a small business-like mentality!
Love this read. I’m obsessing over watching With Love Meghan on Netflix. All the attention to detail from everything hosting queens need to know. Edible florals baked into cookies, fresh lavender bouquets in guest rooms and fresh tea with veggie charcuterie boards. I loved every episode and will be watching again to take notes and recipes.